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Our Mission

To enable and motivate people to realize their potential as archers and outdoorsmen. We do this by delivering information about all aspects of archery in a manner that is informative, stimulating, and provides people with inspiration to achieve their archery goals.

Meet The Owners

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Zach Herold

Zach has been shooting a bow for over fifteen years. He first got involved with archery through the 4-H club when he was ten years old. His favorite time of year is hunting season, and for the past few years he has hunted exclusively with his bow. Zach has successfully taken many deer, antelope, and elk using his bow, and is always ready for the next adventure. He takes a lot of pride in involving his son in his hunts. Of course that makes it more of a challenge but he feels the memories to last a lifetime are more important than the antlers on the wall.
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Hannah Herold

Hannah first started shooting a bow casually in winter 2015 as stress relief from her busy life as a graduate student. While at the local outdoor range one day, another shooter mentioned to her that she should try shooting one of the local tournaments. In January of 2016, Hannah finally followed through on that suggestion and showed up alone and clueless to a local shoot. Regardless of her lack of preparedness, she had a blast and was instantly addicted to the tournament lifestyle. Since then, Hannah has won a California state championship title, placed fourth at a national championship event, third at an international championship event, and shocked the archery community with her rapid advancement into the top ranks of competitive female archers in the United States. Hannah absolutely loves competing and continues to push herself to be a better archer every day.
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